What makes us so powerful?

Does your property belong with previews?

Previews magazine.

International Connections • Seasoned Expertise
Absolute Discretion

Quite Simply the Most Powerful
Estate Marketing Company in the World

. . . . . . . . .

After Decades of Practice, We’re Ready to Represent You

In 1933, a new California company called Previews pioneered a sophisticated global approach to marketing exceptional properties. Since then, we’ve represented a dazzling collection of the world‘s most fabulous real estate . . . and most notable names.

Now, joined with the distinguished California legacy of Coldwell Banker, Previews International is ready to showcase your magnificent estate with matchless artistry.

We’re trusted by more buyers and sellers of multimillion-dollar estates than any other company in the world. Now, may we have the honor of representing you?

What Makes Previews the Most Powerful Estates Marketing Program in the World?

Marketing exceptional properties is a special art that requires extraordinary expertise, impeccable discretion, superb global connections and extensive experience. Previews Specialists pride themselves on combining these skills with a range of sophisticated estate marketing tools – including the Previews magazine.

As a result, more buyers and sellers of multimillion-dollar properties call on Coldwell Banker Previews International than any other company in the world. In California, Previews handles a stunning 75% of all million-dollar plus estates sold.

POWERFUL CONNECTIONS
Thanks to the dominant market share of Previews, our Specialists are much more likely to be in touch with colleagues representing the very property or upscale buyer you’re looking for. They also have access to high-end brokers worldwide, giving them the inside tract to exceptional properties and affluent prospects across the globe.

IMPECCABLE EXPERTISE
The most talented, productive and well-connected experts in the estate marketing field align their talents with Previews. Each one is skilled at estimating one-of-a-kind market value, showcasing exceptional properties, and orchestrating a range of powerful resources to bring them to the attention of qualified buyers.

INNOVATIVE MARKETING
Coldwell Banker is a leader in cutting edge electronic real estate marketing techniques. Among them are cbconnect, our proprietary Coldwell Banker intranet site, linking 2,500 Previews professionals across Southern California . . . previewsestates.com, California’s premier estate web site . . . and a range of other powerful online tools, including exclusive property web sites, e-cards, and virtual tours.

Previews Specialists also employ highly select print marketing approaches, including carefully targeted newspaper and direct mail advertising and discriminating exposure in California’s most distinguished estate showcase publications, Coldwell Banker Previews Magazine.

If you plan to acquire or sell an exceptional property, we welcome the honor of creating a custom plan for you.